The 2000s are often described as a "mash-up" decade, where trends saw the fusion of previous styles, global and ethnic clothing, as well as the fashions of numerous subcultures.To celebrate its 100th anniversary, Grosse held a marvellous Jewellery exhibition and Gala Dinner at The Venetian Macao Resort Hotel in Macau in 2007.With the technology breakthroughs and incredible growth of the Internet use since 2000, it had not only changed the fashion industry but the whole world. People can now search for information immediately from the internet, sharing photos and ideas, and buy anything on the internet and easily be shipped from anywhere in the world, all in a snap of a finger.The youth are playing an ever more important role in fashion now. In response to this enormous change in consumer behaviour and culture, Grossé created new value through collaboration with celebrities and designers, making full use of design power and technology. It was selected as a gift of the official gift lounge of the Grammy Awards held in Los Angeles, it had been exhibited twice in 2011 and 2017, and it became very popular among celebrities. Grosse's history which has been loved by celebrities since its establishment is still continuing.In 2017, to celebrate its 110th anniversary, Grossé held a world exhibition tour in Pforzheim, Japan and Taiwan, showing its precious vintage jewelleries and were highly praised by the media.